Privacy Policy

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from (the "Website").

Personal information we collect
When you visit our website, we will automatically collect certain information about your device, including information about your browser, IP address, time, time zone and some of the cookies that are installed on your device. In addition, when you browse the Website, we collect information about the individual websites or products that you view, which websites or search terms referred you to that Website, and information about how you interact with the Website. We call this automatically collected information as "Device".

We collect Information about the Device using the following techniques:
"Cookies" are data files that are placed on your device or computer and often include an anonymous and unique identification. For more information about cookies, and how to turn off cookies, visit
- "Log files" track actions that occur on the Website, and collect information, including your IP address, type of browser, Internet service provider, referral / exit pages, and date / time stamps.
"Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Website.

In addition, when you make a purchase or attempt to make a purchase through our website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number, PayPal, Apple Pay and Klarna checkout), e-mail address, and telephone number. We refer to this information on "Order Information".

When we talk about "Personal Information" in this Privacy Policy, we are talking about both the Information Unit and For Information.

How do we use your personal information?
We use the For Information we collect generally to fulfill all orders through the Website (including processing your payment information, arranging delivery, and providing you with invoices and / or order confirmations). In addition, we can use this For with Information to:
- Communicate with you.
- Screen our order for potential risks or fraud; and
- When in line with the wishes you have shared with us, provide you with information or advertising about our products or services.

We use the Information Unit we collect to help us screen for potential risk and fraud (particularly your IP address), and more generally to improve and optimize our Website (for example, by generating analytics on how our customers surf and interact with the Website, and to assess the success of our marketing and advertising campaigns).

Share personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to run our online store - you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Website, you can read more about how Google uses your Personal Information here: . You can also opt out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a lawsuit, house search or other legal request for information we receive, or to otherwise protect our rights.

Behavioral advertising
As described above, we may use your Personal Information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative ("NAI") training page at

You can opt out of targeted advertising by using the links below:
- Facebook:
- Google:
- Bing:

In addition, you can choose some of these services by visiting the Digital Advertising Alliance opt-out portal at:

Do not track
Please note that we do not change our Website for data collection and use methods when we see a Do not Track signal from your browser.

Your rights
If you have a European domicile, you have the right to access personal information we have about you and to request that your personal information be changed, updated or deleted. If you wish to exercise this right, please contact us via the contact details below.

Data storage
When you place an order through the Website, we will retain your Order Information for our records, unless and until you ask us to delete this information.

We may update this Privacy Policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.

Contact Us
For more information about our privacy policy or if you have any questions, or if you want to make a complaint, please contact us by email at or by mail with the information provided below:

Humswear AB
Sibyllegatan 40, 114 43 Stockholm, Sweden